Guide to Sportsmanship

This animated series is part of an integrated campaign created for San Antonio tourism to promote the city as a Valentine’s week destination. The campaign targeted men through an online Gentlemen’s Guide to Valentine’s Day, complete with helpful planning tips and general romance advice. Four animated shorts were created with illustrator/animator Pascal Campion to intrigue the audience with simple insights shared in a charming way. This video reminds guys of the risks associated with being too competitive.

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